Nike Typography Posters

Here are some typography poster designs for Nike, called “Every moment is an experience”. The posters are designed around the swoosh part of the Nike logo and follow quite an abstract approach. The idea was to produce a typography based poster which would work on a subtle level in black and white but that was eye catching.

Here is a work in progress design that I created whilst working on this process. This one is called Crazy and spells that out (very abstract):