Here are some typography poster designs for Nike, called “Every moment is an experience”. The posters are designed around the swoosh part of the Nike logo and follow quite an abstract approach. The idea was to produce a typography based poster which would work on a subtle level in black and white but that was eye catching.
Here is a work in progress design that I created whilst working on this process. This one is called Crazy and spells that out (very abstract):
really nice pieces you came out with right there. The swooshes making up the letters from across the canvas is really cool!
Interesting idea…I really like how the first two images came out!
Each of these posters are striking, even in black and white. They really capture the image of Nike, with the Swoosh-like graphics. What’s really great about these designs is that they can also work in color. The second poster, “Every Moment is an Experience,” resembles the lights you see in a sports arena, very appropriate for the Nike image. If you look closely, it seems as if you can see the stadium shining through the text. Imagine what you could do with “sports lights” colors and a halo effect.
Hey! I really like this poster above and my boyfriend would love it to. Is it possible to purchase any of these?
Thanks all for the comments
@Nadila – unfortunately not. I am going to work on another design like this soon so just follow my Flickr account to keep an eye out for it.
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Hi There,
Would if be okay if you answer a couple of question for my project in school.
How did u become a typographer, for the Nike posters?
What does the Quote mean.? ” Every Moment is an Experience?”
How did u come up with your design?
Have you been inspired buy any other typographer designers?
Many Thanks
Greg
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